About DPC
Direct Primary Care: The Way Healthcare Should Feel
Direct Primary Care (DPC) brings medicine back to what matters most: a real relationship between you and your doctor. No rushed visits. No confusing insurance games. Just personal, accessible, predictable care on your terms.
At Olive Health DPC, we’re here to give patients—and local employers—an easier, more affordable way to manage everyday healthcare without the usual frustration or surprises.
Why Direct Primary Care Works
A Better Care Model
Traditional healthcare revolves around insurance rules, not patient needs. DPC reverses that with fewer patients, longer visits, and direct communication — giving you the clarity and consistency you’ve always wanted.
Transparent, Predictable Pricing
Your membership includes all primary care services for one simple monthly fee. Any additional lab, medication, or imaging costs are discussed upfront, so you always know what to expect — never a surprise bill.
More Ways to Get Care
Direct Primary Care gives you multiple ways to reach your physician — in-office visits, text messaging, phone calls, and video appointments. This flexibility supports your health on your schedule, not just when you can get to the clinic.
Your Neighbors, Our Patients
“Olive Health offers a level of care that feels like a small-town doctor’s visit from days gone by, personal, warm, and truly patient-centered. Dr. Erin Cooper exemplifies this approach perfectly. She is compassionate, attentive, and always takes the time to listen and understand your concerns.”
— APRIL R.
Your Neighbors, Our Patients
“I highly recommend Olive Health Direct Primary Care in Lexington, KY. Dr. Geoff Cooper is outstanding. The access to care is unparalleled, and the pricing is excellent. The direct primary care approach is a game-changer, offering personalized attention and comprehensive care without the hassle of insurance.”
— DUSTIN H.
Your Neighbors, Our Patients
“Our family has loved being a part of Olive Health Direct Primary Care. Erin and Geoff Cooper take great care of our family. Direct Primary Care was a game changer for our family. We had easy access to our doctors. We especially appreciated being able to text through the app anytime, and we always received a timely and helpful response. ”
— TRACI C.
Your Neighbors, Our Patients
“I am so glad I found Dr. Cooper! I don’t have health insurance with my job. I recently moved to the Lexington from Los Angeles and have some pre-existing conditions that I need to see a doctor regularly for. Having access for an affordable monthly payment has made me feel so much better about managing my health care. ”
— JESSICA T.
What Your Membership Includes
- 30-60 minute visits
- Text, phone, and video access
- Same day and next day scheduling
- Preventive care and wellness visits
- Sick visits and minor injury care
- Chronic disease management
- Many common in-office procedures
- Discounted labs and generic medications
Our Technology Partners

To provide a secure, mobile, communication system.

To provide a secure electronic health record allowing you to access your medical records from anywhere in the world.

To make enrollment and payments simple and hassle-free.

Access to over 150 adult and pediatric specialists for telehealth consults if needed.